Swadeshi + GST: UP’s New Campaign Uttar Pradesh CM Yogi Adityanath has rolled out a week-long campaign to spread awareness about GST reforms while also promoting Swadeshi (indigenous) products . Officials are reaching out to shopkeepers with roses and banners carrying slogans like “Garv Se Kaho Swadeshi Hai” . 👉 Why this matters: Beyond taxes, this is about shaping consumer behavior. By encouraging people to choose Indian-made goods, the state is trying to push festive sales towards local businesses and MSMEs.