Swadeshi + GST: UP’s New Campaign
Uttar Pradesh CM Yogi Adityanath has rolled out a week-long campaign to spread awareness about GST reforms while also promoting Swadeshi (indigenous) products. Officials are reaching out to shopkeepers with roses and banners carrying slogans like “Garv Se Kaho Swadeshi Hai”.
👉 Why this matters: Beyond taxes, this is about shaping consumer behavior. By encouraging people to choose Indian-made goods, the state is trying to push festive sales towards local businesses and MSMEs.
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